SEO – We optimize your website for the search engines to view your website easily by allowing the search engines to crawl every page of the website by utilizing what is called an XML Sitemap. This sitemap constructed specifically for your website is a two step process. First we go through each of your pages and ensure they are easily readable by placing specific keywords related to that page within the Title, Description and Body of each individual page. We then place each page into a readable sitemap that directs the search engines to index each individual page within the search engines.
SEM – Upon having an optimized website, the next step is to begin the marketing your site to the search engines as well as other sites on the web. We first take your website and submit the XML sitemap to places like Google Webmaster Tools, Yahoo Site Explorer and Bing Sitemaps. We then do a submission to 75,000 Search Engines, News Groups and Directories. After alerting the Search Engines of your existence it usually takes up to 60 days for all pages to be completely indexed. Our focus at that point is to add your site Locally to places like Google Maps, Bing Local, Yahoo Local, Yelp, City Search and other various local directories. We then monitor and maintain your local presence online and set links on your site to allow your customers to leave reviews on these various sites.
SMM – Social Media Marketing is the root of taking word of mouth business and virally expanding it. To have an effective Social Media Marketing campaign you must involve your followers with your day to day events of your business allowing your customers to see the inside world of who you are and what you offer. Our first step is to build out and integrate your Facebook Fan Page, Twitter Profile, LinkedIn Business Listing and other various Social Media Sites such as FourSquare and GooglePlus. Upon creating all of the Social Media Sites for you, we then begin building out your Social Media Campaign by understanding your business and planning out quarterly postings in advance. Lastly if your business is served well by being listed on places like Groupon or Living Social we then come up with and help you to post these specials online for your business.
PPC – Pay-Per-Click Marketing can be extremely powerful for your business and provide you instant results. We offer Pay-Per-Click Management in this level of marketing where we build out your Google AdWords and Microsoft AdCenter account which gets your ads placed under specific keywords on Google, Bing and Yahoo. We have also secured a relationship with Reach Local to bring your Pay-Per-Click Marketing to a whole new level through thousands of individual websites specifically targeted for your business. To bring to you the most powerful ROI in your Pay-Per-Click Marketing we build out targeted landing pages complete with Lead Captures giving you the biggest return on your investment. It is up to you what your Pay-Per-Click budget is on any given month; we simply maintain your account and make recommendations to take your Pay-Per-Click Marketing to the next level.
Press Release Marketing – Press Releases can be a very valuable form of marketing. By coming up with a compelling story about your business and transforming it into a professionally written quarterly Press Release for your business, we distribute this press release through PRWeb and to over 30,000 Journalists and Writers who view this release and if found of interest can spin that story into more free marketing for you. The Press Release is also submitted to places like Google News, Topix, Newsvine and hundreds of other news sites.
Social Bookmarking – By utilizing sites like Del.icio.us, Digg, Reddit and other various Social Bookmarking sites on the web we can push links to specific pages on your site across the web to various readers looking for your specific page content. We also include the addition of an AddThis tool to your site and educate you on how you can teach your customers to continue to bookmark your site through Social Bookmarking.
Blog Marketing – WordPress has become a very powerful blogging platform and can be a great way to develop your online presence. Your Blog can be used to expand on product offerings, showcase your services more effectively, announce company information or even introduce company employees or policies online. We develop a complete WordPress Blog for your business and maintain the same branding look and feel of your business. Upon the development of your Blog we then educate you on effective Blogging and even write one monthly Blog for your business.
RSS Syndication – Taking your Website and Blog Content and pushing it out across the web is done through RSS Syndication. We find and secure different sources online that we take and distribute your content out across the web further enhancing links on the web that are pointing back to your website.
High PR Back-Link-Building – Google ranks high level websites on the web through what is called Page Rank. We bulk purchase High PR links back to your website to further enhance your strength on the web for highly competitive keywords that you are targeting.