SEO – We optimize your website for the search engines to view your website easily by allowing the search engines to crawl every page of the website by utilizing what is called an XML Sitemap. This sitemap constructed specifically for your website is a two step process. First we go through each of your pages and ensure they are easily readable by placing specific keywords related to that page within the Title, Description and Body of each individual page. We then place each page into a readable sitemap that directs the search engines to index each individual page within the search engines.
SEM – Upon having an optimized website, the next step is to begin the marketing your site to the search engines as well as other sites on the web. We first take your website and submit the XML sitemap to places like Google Webmaster Tools, Yahoo Site Explorer and Bing Sitemaps. We then do a submission to 75,000 Search Engines, News Groups and Directories. After alerting the Search Engines of your existence it usually takes up to 60 days for all pages to be completely indexed. Our focus at that point is to add your site Locally to places like Google Maps, Bing Local, Yahoo Local, Yelp, City Search and other various local directories. We then monitor and maintain your local presence online and set links on your site to allow your customers to leave reviews on these various sites.
– Social Media Marketing is the root of taking word of mouth business and virally expanding it. To have an effective Social Media Marketing campaign you must involve your followers with your day to day events of your business allowing your customers to see the inside world of who you are and what you offer. Our first step is to build out and integrate your Facebook Fan Page, Twitter Profile, LinkedIn Business Listing and other various Social Media Sites such as FourSquare and GooglePlus. Upon creating all of the Social Media Sites for you, we then begin building out your Social Media Campaign by understanding your business and planning out quarterly postings in advance. Lastly if your business is served well by being listed on places like Groupon or Living Social we then come up with and help you to post these specials online for your business.